How Media and Women’s Spending Shape India’s Economy.
by U dba Fatima Women play a pivotal role in India’s economy, both as active consumers and powerful influencers. The growing purchasing power of women has transformed the retail industry, while the media continues to shape perceptions of women and their buying decisions. This article explores how media and women’s consumer behavior together impact the economy, especially the retail sector. The media, through advertisements, movies, and digital platforms, plays a significant role in shaping societal perceptions of women and influencing their consumer behavior. Platforms like Instagram often feature influencers promoting luxury fashion or skincare products. Women in the media are often shown as symbols of beauty, strength, or homemakers. These portrayals influence both how society sees women, by reinforcing stereotypes or idealized images, and how they perceive themselves. These portrayals directly affect sales in industries like fashion, beauty, and household products. Moreover, th...